Tag: bots

Bots vs. Influencers: Marketing’s Equal and Opposite Reactions

In the past three years, digital marketing has seen the rise of both influencers and bots. Influencer marketing strives to create value relationships between audiences and brands through an “influencer” advocate. Bot marketing can mean  anything from Facebook messenger bots answering consumer questions to automated DM’s that take the first step of outreach. Social bots ...

2015 Social Tools Summit

The Social Tools Summit, on May 12, 2015 in Boston, was a unique conference that featured commercially available social media tools and focused on helping attendees understand how to benefit from them. Between May 11, 2015 9PM EST and May 12, 2015 9PM EST, Scraawl collected 3,433 #SocialTools15 tweets from the event. In today’s post, w ...
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