Who We Are

What is our icon?What is our icon?

Contrary to popular belief, it’s not a horse or a flaming dolphin. Our icon is actually a hedgehog! The inspiration for the choice of a hedgehog and the name came from the 11-year old son of IAI’s CEO, who imagined the hedgehog “craawling” through the social media space at lightning speed. And the rest was history!

Our MissionOur Mission


The Scraawl data analytics suite provides actionable insights by listening, searching, extracting, and analyzing social media conversations, videos, and text corpuses.  Our advanced analytics leverage cutting-edge technology in big data, machine learning, natural language processing, and graph theory. Released in the summer of 2015, Scraawl is a stable and mature, fully supported, enterprise level, commercial analytics suite. Scraawl is gaining rapid acceptance in the social media analytics product space. Our business cases centers on helping brands and agencies understand their global audience, manage customer experience, improve public relations, drive strategic growth, and offer data support in crisis situations. With analytic capabilities on multiple data types and an ability to execute on desktops, tablets, and mobile devices, Scraawl provides all the analytics a user will ever need ─ at their fingertips, anytime, and anywhere.

Our StoryOur Story


Like most products developed by IAI, Scraawl started as scientific research in 2013 to address the specific analytic needs of customers in niche areas. Our CEO had the vision to combine the functionality of the various projects into one commercial software product. Scraawl has since grown into a full suite of analytical tools to meet the increasing industry demands for machine learning-based social, video, and text analytics. While we are no longer a research project, at the heart of Scraawl is still a merry band of scientists, researchers, and developers who are focused on producing the most advanced analytics tool on the market.

Who are we?

We’re a multi-disciplinary team of developers, researchers, and data scientists. Collectively, we are all interested in creating new technologies that put theory into practice.

Why do we do it?

Call it a scientist’s mindset – we may be developing our product for consumers, but we remain driven by an intellectual curiosity in what we can create and build.

What do we do?

We produce the most advanced and integrated analytics tool on the market, helping firms manage and monitor their brand messaging and reputation, and derive actionable insights from analytics.

What are our values?

Family comes first, teamwork rules, happy hours are a must, and always remember to have fun!

About IAIAbout IAI


The Scraawl data analytics suite is a product of Intelligent Automation, Inc. (IAI). IAI is a technology innovation company headquartered in Rockville, MD. IAI specializes in providing advanced technology solutions and R&D services to federal agencies and corporations throughout the United States. IAI leverages agile R&D processes, a multi-disciplinary collaborative environment, and its substantial intellectual property portfolio to excel in developing concepts into market-focused products and customer-driven solutions. IAI’s core R&D areas include: Sensors and Systems, Air Traffic Management, Big Data and Social Media Analytics, Control and Signal Processing, Cyber Security, Education and Training Technology, Health Technologies, Modeling and Simulation, Networks and Communications, and Robotics. For more information about IAI, please visit www.i-a-i.com.

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