Category: Digital Marketing

The Bright Side of Bots

Bots come in many flavors and with many different definitions. Simply put, bots run automated tasks, typically at a much higher rate than humans could. This high speed is often associated with malicious bots, such as click bots, spam bots, scrapper bots, spy bots, and zombie bots. These bots can impact website performance, skew data ...

Which Social Media Platform is Right for You? Part 2

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In the Which Social Media Platform is Right for You? Part 1 Twitter and tumblr to determine who used the platforms and what conversations they were having.  We will now look at Facebook and YouTube and perform the same evaluations. We will continue to evaluate demographics information for each platform and combine this data with Scraawl’s ...

Which Social Media Platform is Right for You? Part 1

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In the age of digital marketing, it can be challenging to identify the ideal audience for your brand and messaging. It can be even more difficult to participate meaningfully in an ever-changing social media conversation. Understanding which social media platforms appeal to which key demographics and how user interactions vary across platforms can help you ...

Social Media Platforms are Changing their API Left and Right. Here’s the Current State of Social.

Call it naivety or call it innocence, whatever the semantics, it's clear that some kind of faith has been lost in social media. In the wake of the Cambridge Analytica scandal and the enactment of GDPR, social media platforms began  updating their data policies and changing their API accordingly. Stock valuation and ad prices fluctuated ...

Social Media Marketing and the Age of Video Content

The major social media platforms are pushing video content to gain market share of users. The social media giants, Facebook, Twitter, Instagram, Snapchat and YouTube, are customizing their algorithms for better video visibility in an attempt to secure larger viewership, and by extension ad money, for future video content. Similarly these platforms are also adding ...

McDonald’s is Flipping its Arches for International Women’s Day. Here’s What Twitter Had to Say.

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Wow, it is hard to be McDonald’s sometimes. Either you’re getting roasted by Wendy’s on #NationalFrozenFoodDay or you’re well-intentioned gesture for International Women’s Day receives mixed results. McDonalds announced it was going to turn it’s iconic golden arches upside to down, turning the M into a W, to commemorate International Women day. They shared this ...
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