Tag: digital marketing

How to Design Attractive Feature Images for Content Marketing and Social Media

Design is a huge component of digital marketing. For all the social platforms, emails, resources, and product guides —  marketers need strong images. If you’re a lucky marketer, you have a creative agency on the payroll that delivers high-resolution, sophisticated images for ad campaigns. If you’re on the scrappier side, there’s a good chance that ...

Social Media Marketing and the Age of Video Content

The major social media platforms are pushing video content to gain market share of users. The social media giants, Facebook, Twitter, Instagram, Snapchat and YouTube, are customizing their algorithms for better video visibility in an attempt to secure larger viewership, and by extension ad money, for future video content. Similarly these platforms are also adding ...

7 Tips for Getting Your Brand Right on Social Media

As a social media data analytics tool, we spend a lot time analyzing social campaigns from top brands. Over time we noticed that successful campaigns had certain characteristics. We synthesized and summarized these characteristics creating a list of best practices for establishing a brand on social media. Here are just a few takeaways from social ...

Six Content Marketing Mistakes You Need to Avoid

The internet is driven by great content. On a daily basis, articles, videos, images, podcasts, and other content types are published for eager audiences looking for education and entertainment. Businesses have recognized this potential and numerous enterprises are producing their own niche content in a bid to cultivate large followings. In many cases, content […]

From Buzz to Business: Tracking Campaign Engagement from Events & Conferences

Events and conferences can be a marketer’s dream. Well, that is of course, IF a business comes prepared to track engagement offline and online. Offline, baseline engagement tactics are pretty simple, give out cards and make note of the connections you’ve made, make sure you generate a presence through branded materials like banners, and perhaps ...
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