Tag: audience

Which Social Media Platform is Right for You? Part 2

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In the Which Social Media Platform is Right for You? Part 1 Twitter and tumblr to determine who used the platforms and what conversations they were having.  We will now look at Facebook and YouTube and perform the same evaluations. We will continue to evaluate demographics information for each platform and combine this data with Scraawl’s ...

Which Social Media Platform is Right for You? Part 1

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In the age of digital marketing, it can be challenging to identify the ideal audience for your brand and messaging. It can be even more difficult to participate meaningfully in an ever-changing social media conversation. Understanding which social media platforms appeal to which key demographics and how user interactions vary across platforms can help you ...
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