Category: Technology

Bots vs. Influencers: Marketing’s Equal and Opposite Reactions

In the past three years, digital marketing has seen the rise of both influencers and bots. Influencer marketing strives to create value relationships between audiences and brands through an “influencer” advocate. Bot marketing can mean  anything from Facebook messenger bots answering consumer questions to automated DM’s that take the first step of outreach. Social bots ...

S-Box Unleashed: Scraawl-in-a-box On-Premise Install

We’ve been teasing this for months and months. Now it’s finally here! Scraawl-in-a-box, also known as S-box, is now available as an on-premise install. The appliance version of Scraawl will have the same analytics and features as the browser application. Like the web app, Scraawl-in-a-box has the ability to ingest and analyze proprietary social media data and ...

Data Science & Data Analytics: A Quick Overview

Recently, the terms “data analytics” and “data science” have hit critical mass in our everyday lexicon. We see more and more stakeholders emphasizing the need for data as a means of measuring accountability and viability. In a recent Forbes article, IBM estimated that the demand for data science jobs will continue to soar. Adding to ...
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