Category: Technical

Social Bot Detection for Brand Safety

Sep 18, 2018
Analytics, Digital Marketing, Technical
Comments: 0

Managing brand safety online often means navigating murky waters. At any moment, a relationship with an influencer or a network of bots, may suddenly turn into the iceberg that brings the whole ship down. Wouldn’t it be great if brands had a radar system? With Scraawl technology, social bot detection and social listening, brands can ...

What is Natural Language Processing (and Why Should you Care)?

Jan 26, 2018
Analytics, Technical, Technology
Comments: 0

In the discussions around Artificial Intelligence (AI), machine learning, and big data, you might have also heard the term Natural Language Processing (NLP) brought up a few times. Like other aspects of data science, NLP has been around for many years but has become increasingly more important for the everyday consumer. One of the most famous ...