Category: Facebook

Social media platforms are changing their API left and right. Here’s the current state of social.

Call it naivety or call it innocence, whatever the semantics, it’s clear that some kind of faith has been lost in social media. In the wake of the Cambridge Analytica scandal and the enactment of GDPR, social media platforms began  updating their data policies and changing their API accordingly. Stock valuation and ad prices fluctuated ...

The Latest Facebook Features and Innovations You Need to Know

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Facebook marketplace, Facebook 360 Video, Social commerce with Messenger Group Payments, are just three of a multitude of product launches Facebook has announced as of late. Business owners utilizing Facebook as an integral part of their customer acquisition strategy almost need a dedicated Facebook manager just to keep up with the latest Facebook marketing tools ...

Improving Facebook Engagement: How to Get Likes, Shares, and Comments on Your Content

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Digital marketers all agree that Facebook is more important than ever. With nearly two billion active users, it's the largest repository of attention in the world. Many brands are dealing with decreased page reach and engagement. Facebook has reduced the organic reach of brands' content to encourage bigger ad buys. To make things worse, there's ...
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