Author: Scraawl

Scraawl is a product of Intelligent Automation, Inc. (IAI), a Rockville, Maryland-based technology innovation company. Our mission is to develop a comprehensive solution for brands to gain actionable insights by listening, searching, extracting, and analyzing social media conversations and large text corpuses. We have developed a set of advanced analytics that leverages the state-of-the-art in big-data, machine learning, natural language processing, and graph theory. Our business case centers on helping brands and agencies understand their global audience, manage customer experience, improve public relations, drive strategic growth, and develop new clients. With analytic capabilities across multiple languages, and its ability to execute on desktops, tablets or mobile devices, our goal is to provide all the analytics a user will ever need ─ at their fingertips, anytime, and anywhere. For more information on Scraawl, request a demo and to learn more about the wide range of advanced analytics offered in Scraawl’s professional, premium, or enterprise packages. You can also sign up for a free personal account and start exploring some of Scraawl’s basic search and analytics capabilities.

The Bright Side of Bots

Bots come in many flavors and with many different definitions. Simply put, bots run automated tasks, typically at a much higher rate than humans could. This high speed is often associated with malicious bots, such as click bots, spam bots, scrapper bots, spy bots, and zombie bots. These bots can impact website performance, skew data ...

Which Social Media Platform is Right for You? Part 2

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In the Which Social Media Platform is Right for You? Part 1 Twitter and tumblr to determine who used the platforms and what conversations they were having.  We will now look at Facebook and YouTube and perform the same evaluations. We will continue to evaluate demographics information for each platform and combine this data with Scraawl’s ...

Which Social Media Platform is Right for You? Part 1

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In the age of digital marketing, it can be challenging to identify the ideal audience for your brand and messaging. It can be even more difficult to participate meaningfully in an ever-changing social media conversation. Understanding which social media platforms appeal to which key demographics and how user interactions vary across platforms can help you ...

Social Media Platforms are Changing their API Left and Right. Here’s the Current State of Social.

Call it naivety or call it innocence, whatever the semantics, it's clear that some kind of faith has been lost in social media. In the wake of the Cambridge Analytica scandal and the enactment of GDPR, social media platforms began  updating their data policies and changing their API accordingly. Stock valuation and ad prices fluctuated ...
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