{"id":6852,"date":"2018-06-21T21:42:32","date_gmt":"2018-06-21T21:42:32","guid":{"rendered":"https:\/\/www.scraawl.com\/product\/?p=6618"},"modified":"2022-05-02T23:14:30","modified_gmt":"2022-05-02T23:14:30","slug":"api-state-of-social","status":"publish","type":"post","link":"https:\/\/10.19.3.33\/product\/2018\/06\/21\/api-state-of-social\/","title":{"rendered":"Social Media Platforms are Changing their API Left and Right. Here\u2019s the Current State of Social."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Call it naivety or call it innocence, whatever the semantics, it’s clear that <\/span>some kind of faith<\/span><\/i> has been lost in social media. In the wake of the Cambridge Analytica scandal and the enactment of GDPR, social media platforms began\u00a0 updating their data policies and changing their API accordingly. Stock valuation and ad prices fluctuated, and while Facebook stock is back to its previous levels, it will be a longer battle to regain user trust.<\/span><\/p>\n

And what of the brands, agencies, and third-party martech that relies on these social platforms? They too have experienced a tumult of changes and are trying to adapt accordingly to the API changes. Often, following these API changes can feel like aiming for a moving target. To help we’ve gathered up the latest API and product changes for social media platforms so marketers and technologists can stay informed.<\/span><\/p>\n

Twitter<\/span><\/h2>\n

When Twitter first began in 2006, it was a very data-open platform and continues to be the platform that offers the most metadata through its API. More recently Twitter has doubled down on its enterprise Firehose access. Now only a few partnered businesses have access to the full data stream from Twitter which is estimated to cost anywhere from a few thousand to millions, depending on enrichments and data feeds.<\/span><\/p>\n

The focus on large brand partnerships seems to have paid off for Twitter. In Q4 of last year, the company posted its first profitable earnings report<\/a>. An incredible achievement considering how many articles were circulated about the death of Twitter and its out of control bot population. It would seem tales of Twitter’s death were exaggerated.<\/span><\/p>\n

Twitter did release guidance in February of 2018 on automation. For third-party developers and mainly researchers, there’s still ways to access data fees such as Garden Hose access that offers a 1% sampling of all Twitter data, as well as geo data feeds which query all geo-coded tweets with the GET geo\/search reference.\u00a0<\/span><\/p>\n

Other API were announced on April 24th to prepare for GDPR. These changes include:<\/p>\n

    \n
  • More time given for migration to developers that use the endpoints:\n
      \n
    • Site Streams<\/li>\n
    • User Streams<\/li>\n
    • legacy Direct Message<\/li>\n<\/ul>\n<\/li>\n
    • User time zones to become private information<\/li>\n
    • Background profile image data is going away — though most background info on profile images had ceased to be stored since 2015<\/li>\n<\/ul>\n

      To stay up to date with changes in Twitter, we recommend following their API Twitter profile<\/a> and their Twitter Dev account<\/a> .<\/p>\n

      \n

      Reminder\u203c We are rolling out a few changes to the developer platform in advance of new European Union regulations going into effect on May 25th.<\/p>\n

      Please review our April forum post to ensure you take appropriate action. https:\/\/t.co\/2GB0cRJg83<\/a><\/p>\n

      \u2014 Twitter API (@TwitterAPI) May 21, 2018<\/a><\/p><\/blockquote>\n