{"id":6844,"date":"2018-03-07T08:00:27","date_gmt":"2018-03-07T08:00:27","guid":{"rendered":"https:\/\/www.scraawl.com\/product\/?p=6276"},"modified":"2022-05-02T23:31:36","modified_gmt":"2022-05-02T23:31:36","slug":"look-itsec-2017-twitter","status":"publish","type":"post","link":"https:\/\/10.19.3.33\/product\/2018\/03\/07\/look-itsec-2017-twitter\/","title":{"rendered":"A Look Back at I\/ITSEC 2017 on Twitter"},"content":{"rendered":"

As the Conference Committee and Subcommittees begin the arduous task of reviewing submissions for the 2018 conference, let’s take a look back and see what caught the attention of the I\/ITSEC community on Twitter last year!<\/p>\n

The Interservice\/Industry Training, Simulation and Education Conference (I\/ITSEC<\/a>) is the world’s largest modeling, simulation, and training conference. I\/ITSEC, organized by the National Training and Simulation Association (NTSA), consists of peer-reviewed paper presentations, tutorials, special events, professional workshops, a commercial exhibit hall, a serious games competition, and STEM events for teachers and secondary students. The 51st<\/sup> annual conference was held at the Orange County Convention Center in Orlando Florida November 27 \u2013 30, 2017.<\/p>\n

As with most events these days, there was a simultaneous event occurring on Twitter as attendees, exhibitors, and presenters tweeted about happenings on the show floor and in the tutorial and paper sessions. As the I\/ITSEC team begins planning for 2018, let\u2019s take a look back at the 2017 event to see what topics generated the most conversation.<\/p>\n

Using Scraawl<\/a> (www.scraawl.com<\/a>), we collected all tweets mentioning #IITSEC from Friday November 24th<\/sup> through Monday December 4th<\/sup> to capture conversations leading up to the event, during the event itself, 4,403 total tweets were collected.<\/p>\n

The timeline of activity clearly mirrors the schedule of events:<\/p>\n\n\n\n\n\n\n\n\n\n
Day<\/strong><\/td>\nActivities<\/strong><\/td>\nNumber of Tweets collected<\/strong><\/td>\n<\/tr>\n
Pre-Conference<\/td>\nGearing up for the big event<\/td>\n144<\/td>\n<\/tr>\n
Day 1
\nMonday November 27<\/td>\n		Tutorials, Congressional session, and exhibit floor opens<\/td>\n762<\/td>\n<\/tr>\n
Day 2
\nTuesday November 28<\/td>\n		Opening ceremonies, exhibit floor open, special events, and paper sessions<\/td>\n1,194<\/td>\n<\/tr>\n
Day 3
\nWednesday November 29<\/td>\n		Exhibit floor open, special events, and paper sessions<\/td>\n1,181<\/td>\n<\/tr>\n
Day 4
\nThursday November 30<\/td>\n		Exhibit floor open, special events, paper sessions, and the awards banquet<\/td>\n656<\/td>\n<\/tr>\n
Post-Conference<\/td>\nFriday workshops and post-conference reflections<\/td>\n466<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\"IITSEC<\/p>\n

The Tweets collected represent a complex conversation involving interactions between different users and hashtags. The Social Graph<\/strong> below was constructed in Scraawl<\/strong> by connecting all the entities that interacted through mentions, retweets, and hashtag uses. This is just the tip of the iceberg. Luckily, Scraawl<\/strong> provides a host of statistics and analytics to help us make sense of the data.<\/p>\n

\"IITSEC-2017-Social-Graph\"First, let\u2019s take a look at the event as a whole. The international participation at I\/ITSEC is reflected in Scraawl\u2019s map of the 2,698 geo-profiled tweets (tweets in which the user\u2019s Twitter profile includes a geographic location).<\/p>\n

\"IITSECScraawl\u2019s Basic Statistics<\/strong> dashboard provides a summary of top users, top words, top hashtags, top mentions, top URLs, top Retweets, and top languages. It\u2019s not surprising that @iitsec, #iitsec, training, big defense companies like Boeing and CAE, and the US Navy top the charts.<\/p>\n

\"IITSECI\/ITSEC is a big event with a lot going on, so it\u2019s easier to look at the data in segments to gain a better understanding of the trends in the conversations. We divided the dataset into six separate reports to look at the conversations from each day.<\/p>\n

Top Lists<\/h1>\n

The Top Users<\/strong> rankings shift from day to day, but media entities like @miltech1, @avtrngeditor, and @shephardnews keep active throughout the week. @usnavy, @usarmy, @tradoc, and @adl_initiative represent the government voice in the conversation. Big defense contractors like @cae_defence and @boeingdefense also have a clear presence. Serious Games @sgschallenge makes an appearance as a mention on the day of the award ceremony. Throughout the week, I\/ITSEC attendees @dianateel and @drjenmurphy cut their way through the news and marketing chatter.<\/p>\n\n\n\n\n\n\n\n\n
Pre-Conf.<\/td>\n\"\"<\/td>\n<\/tr>\n
Monday<\/td>\n\"\"<\/td>\n<\/tr>\n
Tuesday<\/td>\n\"\"<\/td>\n<\/tr>\n
Wednesday<\/td>\n\"\"<\/td>\n<\/tr>\n
Thursday<\/td>\n\"\"<\/td>\n<\/tr>\n
Post-Conf<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Training remains a Top Word<\/strong> throughout the week clearly showing that I\/ITSEC conversations are in line with the conference theme, but other words clearly reflect highlights throughout the week.<\/p>\n

    \n
  • Gen Perkins makes the list on Tuesday as many retweet @iitsec\u2019s tweet about the opening keynote\"\"<\/li>\n
  • VNO Moran makes the list on Wednesday representing the Navy\"\"<\/li>\n
  • Game and Award top the list on Thursday as the Twitter conversation is dominated by tweets about the various winners of the Serious Games Showcase and Challenge\"\"<\/li>\n<\/ul>\n

    Top Hashtags<\/strong> are primarily dominated by #iitsec, #iitsec17, #iitsec2017, and #training.\u00a0 #boeingglobalservices make a daily appearance, reflecting their strong social media campaign for the week.\"\"<\/p>\n

    I\/ITSEC Imagery<\/h1>\n

    People say that a picture is worth a thousand words \u2013 maybe that\u2019s why so many people include images to supplement their brief Tweets. The Media Gallery <\/strong>in Scraawl\u2019s Advanced Analytics provides a visual summary of the trends at I\/ITSEC.<\/p>\n

      \n
    • Monday\u2019s top image was associated with Raytheon\u2019s promotion of their virtual training technology.\"\"<\/li>\n
    • Tuesday\u2019s top image was the DAQRI headset, an alternative to Hololens\"\"<\/li>\n
    • Wednesday\u2019s image is from VCNO Moran\u2019s discussion of transforming US Navy training\"\"<\/li>\n
    • Thursday\u2019s top image is Boeing\u2019s public toast to a great I\/ITSEC\"\"<\/li>\n<\/ul>\n

      Communities within I\/ITSEC<\/h1>\n

      As conversations take place, certain groups of users interact more with each other than with other users \u2013 they become a community within the larger conversation. Scraawl makes it easy to examine these communities.<\/p>\n

      On Monday, the largest community was defined primarily by @dianateel and @drjenmurphy as they heavily tweeted #iitsec and vied for the coveted position of Top User.<\/p>\n

      \"\"A community developed Thursday around discussion of the winners of the Serious Games Showcase and Challenge.<\/p>\n

      \"\"<\/h1>\n

      \"\"<\/h1>\n

      Top influential users at I\/ITSEC<\/h1>\n

      When analyzing social media conversations, it is important to not only consider the number of tweets a user has (as reflected in the Top User list) but also the user\u2019s connections to other users and hashtags through mentions and retweets.\u00a0 Together these factors impact the user\u2019s influence in the overall conversation. On Monday and Tuesday, @iitsec held the spot for top influence with its live conference updates and the many retweets from attendees. By Wednesday and Thursday, @usnavy and @boeingdefense moved up in the ranks with their huge follower base who retweeted and mentioned them throughout the conference.<\/p>\n\n\n\n\n\n\n
      Monday<\/td>\nTuesday<\/td>\n<\/tr>\n
      \"\"<\/td>\n\"\"<\/td>\n<\/tr>\n
      Wednesday<\/td>\nThursday<\/td>\n<\/tr>\n
      \"\"<\/td>\n\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      <\/h1>\n

      Hot Topics at I\/ITSEC<\/h1>\n

      Scraawl\u2019s Topic Modeling<\/strong> analytic uses a probabilistic model to discover patterns of word use within and across tweets, and then uses this to infer abstract concepts of discussion.<\/p>\n\n\n\n\n\n\n\n
      Day<\/strong><\/td>\nTopics<\/strong><\/td>\n\u00a0<\/strong><\/td>\n<\/tr>\n
      Monday<\/td>\n\"\"<\/td>\nOpening of the exhibit floor prompts general conversations about simulation technology and exhibit displays.<\/p>\n

      Retweets of Boeing\u2019s message form a strong topic:\u00a0 #BoeingGlobalServices is defining the future of military readiness at #IITSEC17<\/td>\n<\/tr>\n

      Tuesday<\/td>\n\"\"<\/td>\nOperation Blended Warrior is a hot topic of discussion<\/p>\n

      Gen Perkins\u2019 keynote echoes the I\/ITSEC theme \u2013 Harnessing New Technologies to Win in a Complex World<\/td>\n<\/tr>\n

      Wednesday<\/td>\n\"\"<\/td>\nADM Moran challenges the community to build a bigger and more sophisticated #USNavy<\/p>\n

      Virtual training solutions are highlighted<\/td>\n<\/tr>\n

      Thursday<\/td>\n\"\"<\/td>\nAs the show draws to a close, participants are promoting their products, but also reflecting on the events of the week<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      Analysis of the conversations on Twitter help us to not only understand WHAT people were talking about at I\/ITSEC, but also WHO was talking and having the greatest influence on the rest of the community.<\/p>\n

      Use Scraawl\u2019s powerful analytics to analyze your organization\u2019s presence and influence, conversation around a particular topic, trending topics, sentiment around a topic, and more!<\/p>\n","protected":false},"excerpt":{"rendered":"

      As the Conference Committee and Subcommittees begin the arduous task of reviewing submissions for the 2018 conference, let’s take a look back and see what caught the attention of the I\/ITSEC community on Twitter last year! The Interservice\/Industry Training, Simulation and Education Conference (I\/ITSEC) is the world’s largest modeling, simulation, and training conference. I\/ITSEC, organized […]<\/p>\n","protected":false},"author":1,"featured_media":7404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[61,66],"tags":[854,88,911,912,852,913,83,110],"_links":{"self":[{"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/posts\/6844"}],"collection":[{"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/comments?post=6844"}],"version-history":[{"count":2,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/posts\/6844\/revisions"}],"predecessor-version":[{"id":11775,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/posts\/6844\/revisions\/11775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/media\/7404"}],"wp:attachment":[{"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/media?parent=6844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/categories?post=6844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/10.19.3.33\/product\/wp-json\/wp\/v2\/tags?post=6844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}