{"id":5909,"date":"2018-01-13T00:12:10","date_gmt":"2018-01-13T00:12:10","guid":{"rendered":"https:\/\/www.scraawl.com\/product\/?p=5909"},"modified":"2022-05-02T23:50:59","modified_gmt":"2022-05-02T23:50:59","slug":"embrace-the-new-year-data-resolutions-for-the-savvy-marketer","status":"publish","type":"post","link":"https:\/\/10.19.3.33\/product\/2018\/01\/13\/embrace-the-new-year-data-resolutions-for-the-savvy-marketer\/","title":{"rendered":"Embrace the New Year: Data Resolutions for the Savvy Marketer"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]We’re already a few days into the new year. That means gyms are full of people hopeful to get in shape for the year, mindfully eating\u00a0their greens and drinking more water. You may see friends show up on time more consistently or hear talk of meditating everyday. That’s all well and good but according to Business Insider,\u00a0about 80% of\u00a0personal resolutions fall off by February<\/a>. And it’s easy to fall into same trap for professional goals as well.\u00a0If you, like many other digital marketers, are setting marketing and data goals for the new year, be wary of that February slump.<\/p>\n

So here are four evergreen goals to\u00a0grow your marketing and improve your data analysis, that are easy to adopt and easy to maintain:<\/p>\n

1.\u00a0Say hello to automated reporting with dashboards<\/h3>\n

If you’re like me and you use a variety of digital marketing tools, then\u00a0automated email\u00a0reports are a godsend. Yes, there’s the initial time to set them up, but automated reports save so much more time in the long run because you no longer have to\u00a0repeat the same action every week. In 2018, embrace automated\u00a0data analytics reporting with customized dashboards. Here’s one example of how, with Google Analytics.<\/p>\n

Go to your Google Analytics account and you’ll notice that above each section overview there is the Share<\/strong>\u00a0button. If you click on the share button, you can set email recipients, attachment type, and frequency of the reported metric in which you’re interested.<\/p>\n

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In Google Analytics, there is also the option to create custom dashboards. I’ve created one for weekly web traffic and monthly web traffic. Each is set to update me on Sunday night and on the first of the month, respectively. When I worked\u00a0as an editor we would get hourly web traffic reports because of the push and pull of current events. Set the frequency to whatever fits your current traffic size.\u00a0Here is how to set it up:<\/p>\n

Under Customization<\/strong>, you’ll find the Dashboard section. You can see the two that I created in the past. \"\"Hit Create<\/strong> and you’ll get the option to start out with a Blank Canvas or a Starter Dashboard. I recommend hitting the starter dashboard and removing widgets per your preference.<\/p>\n

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Once that’s all set up, you can then once again hit\u00a0Share\u00a0<\/strong> to find yourself at the same window as before. Set the recipients and frequency. Voila, you’re all set with your customized dashboard and automated email report.<\/p>\n

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The best thing about this data resolution is it’s the easiest practice to maintain. But don’t forget to actually read those reports every week!<\/p>\n

2. Embrace fewer social media metrics<\/h3>\n

That’s right, I said fewer. Let 2018 be the year when your social media marketing breathes. We’ve talked about this is in the past<\/a>, the importance of\u00a0focusing on\u00a0social media metrics that have an actual impact on your brand’s ROI.<\/p>\n

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? Feeling overwhelmed by #marketing<\/a> and #socialmedia<\/a> #data<\/a>? Our upcoming blog can help with that. Here’s a sneak peek: pic.twitter.com\/Db5ptGnTNT<\/a><\/p>\n

\u2014 Scraawl (@Scraawl) October 24, 2017<\/a><\/p><\/blockquote>\n