Tag: social media

7 Tips for Getting Your Brand Right on Social Media

As a social media data analytics tool, we spend a lot time analyzing social campaigns from top brands. Over time we noticed that successful campaigns had certain characteristics. We synthesized and summarized these characteristics creating a list of best practices for establishing a brand on social media. Here are just a few takeaways from social ...

Do Social Media Sweepstakes Really Work?

It’s been said that the first promotional giveaway in the U.S. was a button commemorating George Washington’s election. Over 200 years later, amidst a technological revolution the likes of which the world has never seen before, the humble promotional contest has evolved to reflect the times. With multiple social platforms, there are now a plethora ...
Back to top