Tag: social media

Which Social Media Platform is Right for You? Part 2

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In the Which Social Media Platform is Right for You? Part 1 Twitter and tumblr to determine who used the platforms and what conversations they were having.  We will now look at Facebook and YouTube and perform the same evaluations. We will continue to evaluate demographics information for each platform and combine this data with Scraawl’s ...

Which Social Media Platform is Right for You? Part 1

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In the age of digital marketing, it can be challenging to identify the ideal audience for your brand and messaging. It can be even more difficult to participate meaningfully in an ever-changing social media conversation. Understanding which social media platforms appeal to which key demographics and how user interactions vary across platforms can help you ...

Social media platforms are changing their API left and right. Here’s the current state of social.

Call it naivety or call it innocence, whatever the semantics, it’s clear that some kind of faith has been lost in social media. In the wake of the Cambridge Analytica scandal and the enactment of GDPR, social media platforms began  updating their data policies and changing their API accordingly. Stock valuation and ad prices fluctuated ...

Social Media Marketing and the Age of Video Content

The major social media platforms are pushing video content to gain market share of users. The social media giants, Facebook, Twitter, Instagram, Snapchat and YouTube, are customizing their algorithms for better video visibility in an attempt to secure larger viewership, and by extension ad money, for future video content. Similarly these platforms are also adding ...

A Look Back at I/ITSEC 2017 on Twitter

As the Conference Committee and Subcommittees begin the arduous task of reviewing submissions for the 2018 conference, let’s take a look back and see what caught the attention of the I/ITSEC community on Twitter last year! The Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) is the world’s largest modeling, simulation, and training conference. I/ITSEC, organized ...
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