Tag: influencer marketing

Instagram Influencer Trends for 2018

2017 was the year that influencer marketing became an established fact. As the industry of influencers matures across platforms, from celebrity Youtubers to Instagram stars, marketers can expect majors in 2018. Read on to stay ahead of the coming trends in the new year. Higher risk of regulation from the government In the spring of 2017 ...

Bots vs. Influencers: Marketing’s Equal and Opposite Reactions

In the past three years, digital marketing has seen the rise of both influencers and bots. Influencer marketing strives to create value relationships between audiences and brands through an “influencer” advocate. Bot marketing can mean  anything from Facebook messenger bots answering consumer questions to automated DM’s that take the first step of outreach. Social bots ...

Do Social Media Sweepstakes Really Work?

It’s been said that the first promotional giveaway in the U.S. was a button commemorating George Washington’s election. Over 200 years later, amidst a technological revolution the likes of which the world has never seen before, the humble promotional contest has evolved to reflect the times. With multiple social platforms, there are now a plethora ...
Back to top