Author: Scraawl

Social media platforms are changing their API left and right. Here’s the current state of social.

Call it naivety or call it innocence, whatever the semantics, it’s clear that some kind of faith has been lost in social media. In the wake of the Cambridge Analytica scandal and the enactment of GDPR, social media platforms began  updating their data policies and changing their API accordingly. Stock valuation and ad prices fluctuated ...

Bots vs. Influencers: Marketing’s Equal and Opposite Reactions

In the past three years, digital marketing has seen the rise of both influencers and bots. Influencer marketing strives to create value relationships between audiences and brands through an “influencer” advocate. Bot marketing can mean  anything from Facebook messenger bots answering consumer questions to automated DM’s that take the first step of outreach. Social bots ...

7 Tips for Getting Your Brand Right on Social Media

As a social media data analytics tool, we spend a lot time analyzing social campaigns from top brands. Over time we noticed that successful campaigns had certain characteristics. We synthesized and summarized these characteristics creating a list of best practices for establishing a brand on social media. Here are just a few takeaways from social ...
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