Category: Technical

Part 1: What’s under the hood of your social media analytics tool?

Between Twitter, Facebook, Instagram, Snapchat, Tumblr, LinkedIn, YouTube, VK, Weibo, Pinterest, Flickr, Medium, and the multitude of other such platforms, social media seems to be “driving” almost everything today – political campaigns, news broadcasting services, sports and entertainment events, brand marketing, customer service, public relations, and brand reputation. Enterprises are investing millions of dollars into ...

Influence Discovery in Social Networks

Influence discovery in social media has gained a lot of attention recently. Brands and agencies are often looking for tools that will help them identify key influencers in certain communities of interest, or help them to understand the influence their brands or executives have in their social networks. The underlying need to identify influencers is ...
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