Category: Social Media

Improving Facebook Engagement: How to Get Likes, Shares, and Comments on Your Content

scraawl facebook
Digital marketers all agree that Facebook is more important than ever. With nearly two billion active users, it's the largest repository of attention in the world. Many brands are dealing with decreased page reach and engagement. Facebook has reduced the organic reach of brands' content to encourage bigger ad buys. To make things worse, there's ...

What Does It Take to Build an Engaged Online Community? 5 Essential Tips for Brand Builders

community building
Whether I'm travelling for business or connecting with followers on social media, I get asked one question all the time. "How do I build a following for my business?" Let's stop right there. Are you really trying to build a following for your business or are you trying to build long-lasting relationships with potential customers? ...

The Numbers: Can this Man Get Enough Retweets For a Year Supply of Free Chicken Nuggets?

[UPDATE 5/9/17 – Carter Wilkerson has officially passed Ellen’s selfie record of 3.4 million retweets. For his efforts and for setting a new record, Wendy’s awarded him the prized nuggets.] .@carterjwm is now the most retweeted tweet of all-time. That’s good for the nuggets, and $100k to @DTFA. Consider it done. #nuggsforcarter […]

Back to Basics: Six Social Presence and ROI Metrics Every Digital Marketer Needs to Know

In 2017, worldwide social media advertisement expenditures by brands on campaigns, focused on goals such as increasing customer loyalty, improving brand recognition, and attracting new customers, is expected to exceed $41 billion! This recent increase in social media marketing budgets is in part due to the potential reach that social media offers (over 1.96 […]

From Buzz to Business: Tracking Campaign Engagement from Events & Conferences

Events and conferences can be a marketer’s dream. Well, that is of course, IF a business comes prepared to track engagement offline and online. Offline, baseline engagement tactics are pretty simple, give out cards and make note of the connections you’ve made, make sure you generate a presence through branded materials like banners, and perhaps ...

Twitter Says Bye Bye to Bao Bao

The National Zoo recently said goodbye to adorable baby panda, Bao Bao. Here at Scraawl, we conducted a social media data analysis of Bao Bao’s departure to bid her farewell and to sigh over the cub’s cuteness. Running the search query [ “Bao Bao” OR “BaoBao” OR “#BaoBao” ] on Twitter from February 12th to ...
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