Category: Influencer Marketing

Bots vs. Influencers: Marketing’s Equal and Opposite Reactions

In the past three years, digital marketing has seen the rise of both influencers and bots. Influencer marketing strives to create value relationships between audiences and brands through an “influencer” advocate. Bot marketing can mean  anything from Facebook messenger bots answering consumer questions to automated DM’s that take the first step of outreach. Social bots ...

The #SMMW17 Data Analytics Wrap-Up

You can view the full Scraawl report here What is was Social Media Marketing World 2017  was an international conference for digital marketers and content creators held in San Diego, California. It was an unique opportunity to look at the marketing side of social media, especially how marketers iterate on best social network practices. We ran ...

Sidestepping Twitter, Tampa Bay Fitness Brands Go For The Jugular On Instagram.

In the gym, the saying goes “never skip leg day” and the same could be said about social media. Tampa Bay fitness brands are hulking out on Instagram, while approaching Twitter like a newbie the day after New Year’s. The American Council on Exercise reports that most brands set up social media accounts only to ...

How Smart Marketers Are Preparing for 2017 with 21 Experts Tips

Content will always be the cornerstone of many online marketing strategies whether it’s search engine optimization, social media marketing, email marketing, or paid advertising. None of these strategies will succeed without the development of quality content, which is why every business needs a content marketing plan. However, in 2016 only around 32 percent of marketers ...

Social Media Rock Stars: Seminole Hard Rock Hotel & Casino Tampa Drops the Mic on all Bay Area Hotels

It’s officially winter, which means every family member up north comes down to visit me.   At first I put them up in my apartment, but not this year; I’m done with that nonsense.  The thing is, they all have different styles and tastes; and I want to find the perfect place for them.  Hotel rating ...

Using Influencers on Instagram can Grow your Business – What you Need to Know

Building a successful online business isn’t a set-it-and-forget-it activity. You need to constantly be looking for new ways to grow your company. One excellent way to build your online business is to integrate influencers into your growth strategy. Using influencer marketing to grow your company not only extends the reach of your brand, it gives ...
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