Category: Analytics

Data Science & Data Analytics: A Quick Overview

Recently, the terms “data analytics” and “data science” have hit critical mass in our everyday lexicon. We see more and more stakeholders emphasizing the need for data as a means of measuring accountability and viability. In a recent Forbes article, IBM estimated that the demand for data science jobs will continue to soar. Adding to ...

The Numbers: Can this Man Get Enough Retweets For a Year Supply of Free Chicken Nuggets?

[UPDATE 5/9/17 – Carter Wilkerson has officially passed Ellen’s selfie record of 3.4 million retweets. For his efforts and for setting a new record, Wendy’s awarded him the prized nuggets.] .@carterjwm is now the most retweeted tweet of all-time. That’s good for the nuggets, and $100k to @DTFA. Consider it done. #nuggsforcarter pic.twitter.com/k6uhsJiP4E […]

The #SMMW17 Data Analytics Wrap-Up

You can view the full Scraawl report here What is was Social Media Marketing World 2017  was an international conference for digital marketers and content creators held in San Diego, California. It was an unique opportunity to look at the marketing side of social media, especially how marketers iterate on best social network practices. We ran ...

Back to Basics: Six Social Presence and ROI Metrics Every Digital Marketer Needs to Know

In 2017, worldwide social media advertisement expenditures by brands on campaigns, focused on goals such as increasing customer loyalty, improving brand recognition, and attracting new customers, is expected to exceed $41 billion! This recent increase in social media marketing budgets is in part due to the potential reach that social media offers (over 1.96 […]
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