Author: Vikram Manikonda

Vikram Manikonda, is an entrepreneur, business owner, and President and CEO of Intelligent Automation, Inc. His interests span a wide range of topics that include data analytics, robotics, motion description languages, and multi-agent systems, and is well published in these areas.Vikram is the recipient of the University of Maryland Clark School, Glenn L. Martin Medal, and currently serves as the Chair of the Strategic Advisory Council for Institute for Systems Research at the University of Maryland.

Back to Basics: Six Social Presence and ROI Metrics Every Digital Marketer Needs to Know

In 2017, worldwide social media advertisement expenditures by brands on campaigns, focused on goals such as increasing customer loyalty, improving brand recognition, and attracting new customers, is expected to exceed $41 billion! This recent increase in social media marketing budgets is in part due to the potential reach that social media offers (over 1.96 […]

Part 1: What’s under the hood of your social media analytics tool?

Between Twitter, Facebook, Instagram, Snapchat, Tumblr, LinkedIn, YouTube, VK, Weibo, Pinterest, Flickr, Medium, and the multitude of other such platforms, social media seems to be “driving” almost everything today – political campaigns, news broadcasting services, sports and entertainment events, brand marketing, customer service, public relations, and brand reputation. Enterprises are investing millions of dollars into ...

Influence Discovery in Social Networks

Influence discovery in social media has gained a lot of attention recently. Brands and agencies are often looking for tools that will help them identify key influencers in certain communities of interest, or help them to understand the influence their brands or executives have in their social networks. The underlying need to identify influencers is ...
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