Author: Scraawl

Scraawl is a product of Intelligent Automation, Inc. (IAI), a Rockville, Maryland-based technology innovation company. Our mission is to develop a comprehensive solution for brands to gain actionable insights by listening, searching, extracting, and analyzing social media conversations and large text corpuses. We have developed a set of advanced analytics that leverages the state-of-the-art in big-data, machine learning, natural language processing, and graph theory. Our business case centers on helping brands and agencies understand their global audience, manage customer experience, improve public relations, drive strategic growth, and develop new clients. With analytic capabilities across multiple languages, and its ability to execute on desktops, tablets or mobile devices, our goal is to provide all the analytics a user will ever need ─ at their fingertips, anytime, and anywhere. For more information on Scraawl, request a demo and to learn more about the wide range of advanced analytics offered in Scraawl’s professional, premium, or enterprise packages. You can also sign up for a free personal account and start exploring some of Scraawl’s basic search and analytics capabilities.

Social Media Marketing and the Age of Video Content

The major social media platforms are pushing video content to gain market share of users. The social media giants, Facebook, Twitter, Instagram, Snapchat and YouTube, are customizing their algorithms for better video visibility in an attempt to secure larger viewership, and by extension ad money, for future video content. Similarly these platforms are also adding ...

McDonald’s is Flipping its Arches for International Women’s Day. Here’s What Twitter Had to Say.

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Wow, it is hard to be McDonald’s sometimes. Either you’re getting roasted by Wendy’s on #NationalFrozenFoodDay or you’re well-intentioned gesture for International Women’s Day receives mixed results. McDonalds announced it was going to turn it’s iconic golden arches upside to down, turning the M into a W, to commemorate International Women day. They shared this ...

A Look Back at I/ITSEC 2017 on Twitter

As the Conference Committee and Subcommittees begin the arduous task of reviewing submissions for the 2018 conference, let’s take a look back and see what caught the attention of the I/ITSEC community on Twitter last year! The Interservice/Industry Training, Simulation and Education Conference (I/ITSEC) is the world’s largest modeling, simulation, and training conference. I/ITSEC, organized ...
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