Author: Carson West

Carson West is a Rollins College graduate with a bachelor’s degree in Psychology as well as a University of Tampa, Masters of Business Administration degree in Entrepreneurship, and brings a strong business development background to his new role as a Senior Sales Executive with Echo Analytics Group. Carson also leverages his real-world experience in planning and managing a wide range of national advertising campaigns for Fortune 500 companies. Say hi on Twitter @Cwesteag

Scraawl Insights From Dreamforce ’16

Salesforce recently wrapped up its annual Dreamforce conference  in San Francisco, and it was a great 4 days of learning, inspiration, and fun! With over 2,000 sessions and thousands of live solutions, Dreamforce brings together thought leaders, industry pioneers, and thousands of professionals from all types of industries for four high-energy days of networking. Naturally, as one of ...

Identifying Micro-Influencers In Scraawl

In a recent blog post, Adel de Meyer explored some key strategies and corresponding rationale for crafting a micro-influencer network you can leverage in your social media campaigns. While she made an excellent case for the benefits of using micro-influencers, we wanted to dig a little deeper to examine a few strategies as they apply to ...
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