Press Release: New features and data analytics in Scraawl 3.0 help brands monitor, analyze, and optimize performance on social networks

Press Release: New features and data analytics in Scraawl 3.0 help brands monitor, analyze, and optimize performance on social networks

Rockville, Maryland – Intelligent Automation, Inc. (IAI) today announced the release of Scraawl 3.0 (www.scraawl.com), the latest version of the Scraawl data analytics platform for brand monitoring and brand reputation management.  Scraawl focuses on helping brands and agencies understand their global audience, better manage customer experience and public relations, drive strategic growth, and generate new leads for potential clients. Developed as web-based tool that leverages IAI’s “analytics-as-a-service” framework, Scraawl can be run using any modern browser on desktops, tablets, and phones, and requires no software installation on the client machine.

Scraawl 3.0’s new data analytics, data source upgrades, and improved usability provide brands and agencies with an enterprise-level platform that can listen, search, extract, and analyze social media conversations.

“Our user base has grown significantly since the release of 2.0 and this new version addresses the requests and feedback from our user community,” said Dr. Vikram Manikonda, President and CEO of IAI. He went on to say, “Scraawl 3.0 includes one of the largest sets of integrated advanced analytics available in any one single platform.”

Scraawl 3.0 provides users the ability to search billions of posts, in over a hundred languages, from a wide range of social media platforms such as Twitter, Facebook, YouTube, Tumblr, Instagram, and News Feeds (including full search capability of the entire Twitter Firehose dating back to 2006).  When coupled with its state-of-the-art advanced machine learning, natural language processing, and big-data algorithms, deriving actionable intelligence in Scraawl is as easy as a click of a button!

For the analyst interested in a deeper understanding of the data, Scraawl 3.0 continues to include a full suite of advanced analytics related to social network graphs, friendship graphs, influence discovery, community detection, sentiment analysis, topic modeling, bot detection, avatar and portrait analytics, and geo-spatial analysis.

Additionally, Scraawl 3.0 includes several brand new features: Advanced full-text search of raw data, the ability to combine analytic-specific operators (sentiment, community, topic, bot, and retweet) using Boolean logic to execute “analytics-as-a filter,” improved image processing algorithms (including avatar analytics), new social network algorithms for several feeds, and an alert dashboard.

With improved brand monitoring capabilities, Scraawl 3.0 also allows brands and agencies to compare and contrast social metrics related to reach, engagement, and impressions across brands and export this data in several formats including pdf reports.

To keep pace with a growing and diverse user base, Scraawl 3.0 now offers tiered monthly pricing. These plans provide individuals, small businesses, brands, agencies, and larger enterprises with more flexible access to the tool. A budget-friendly free version continues to be available for personal use.

Brands and enterprises interested in using Scraawl’s analytics with their proprietary data sets or data feeds, and in maintaining Scraawl’s analytics engine behind their corporate firewall, have the option of an on-premise installation and deployment. Scraawl’s on-premise solution is available as a “virtualized appliance” that can be installed on standard server-class machines using a public or private cloud infrastructure.

About IAI

Scraawl is a product of Intelligent Automation Inc (IAI). IAI is a technology innovation company headquartered in Rockville, MD.  IAI specializes in providing advanced technology solutions and R&D services to federal agencies and corporations throughout the United States. IAI leverages agile R&D processes, a multi-disciplinary collaborative environment, and its substantial intellectual property portfolio to excel in developing concepts into market-focused products and customer-driven solutions.  IAI’s core R&D areas include: Physical Security and Surveillance, Sensors Systems, Air Traffic Management, Big Data and Social Media Analytics, Control and Signal Processing, Cyber Security, Education and Training Technologies, Health Technologies, Modeling and Simulation, Networks and Communications, and Robotics.  For more information about IAI please visit www.i-a-i.com.

Media Inquiries – Contact

Lisa Scott Holt, Ph.D.

Scraawl Client Engagement Manager

Intelligent Automation, Inc.

15400 Calhoun Drive, Suite 190

Rockville, MD 20855

Ph: 301-294-5212

Fx: 301-294-5201

Em: lholt@i-a-i.com

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