How to Use Facebook Search on Scraawl

How to Use Facebook Search on Scraawl


The Beta Release


It’s here! Facebook is now available as a data source in Scraawl. With over 1 billion active users a month, Facebook (FB)  is truly the Goliath of social media platforms. It’s an exciting step forward in our tool’s product development, making Scraawl one of the most comprehensive data analytic tools on the market. There are, however, a few nuisances in the way Scraawl pulls in Facebook data than what a seasoned Scraawl user may be used to.

The biggest and most immediately evident difference lies in what Scraawl can search using Facebook’s public graph API. This API allows Scraawl to find public pages, groups, and events (and sample posts from each) as opposed to the public posts/tweets collected from Instagram or Twitter. We’ll walk through the steps necessary to use Facebook as a data source in Scraawl. 

Note, this feature is still in Beta so we very much welcome any suggestion or possible bugs users might come across. Send us your feedback!


Getting Started


Searching Facebook with Scraawl is similar to searching other data feeds such as Twitter or Instagram.


We break it down in 4 easy steps:


  1. Link account – Go to the My Profile page and click on the FB button. Linking your FB account is necessary for a free Personal account. It is not necessary, however, if you have an upgraded account you can still do a keyword search. All accounts however, will need to link to have access to the Social Metrics advanced analytic.
  2. Pick  Premium Search or Brand Monitoring
    • Select Facebook as a data source. Running a Premium Search is a good way to find information relevant to your search terms. Simply type in keywords to find public Pages, Groups, and Events that contain one or more of the keywords. For each of the top 10 pages in each category (Pages, Groups, and Events) up to 100 sample posts are downloaded and analyzed. 
    • With Brand Monitoring, users can download and analyze FB posts of any public page/brand. To monitor a Facebook page, enter up to five Facebook page names.
  3. Start Scraawling
    • In this example we ran a Premium Search using Facebook as the data feed. The term we searched for was “Ford”
      Our search returned 358 Facebook sample posts across the top Pages, Groups, and Events that had the keyword in their profile.
    • If you were running a Brand Monitoring report you would type in an exact page name such as “Ford” or “Verizon” and see the results related to that public page.
  4. Analyze
    • In Basic Statistics generated by your search, you’ll see stats such as Top Authors, Top Words, and Top Languages which are based on the sample posts. 


    • For FB Brand Monitoring you will see the option to look at Social Metrics:



    • Facebook Social Metrics differ slightly from Social Metrics generated by Twitter posts in that it illustrates the metrics “Fans” and “Talking About” as opposed to “Followers” and “Impressions.”
    • Engagement in Scraawl is slightly different from FB since the public graph API only provides likes and not the emoji reactions such as “Love” or “Sadness” that are available on FB’s interface.
    • There is also access to Raw Data where you can look more closely at posts and filter accordingly.



Lastly, the Lastly, the ever faithful timeline on the Basic Statistics page can be used to filter results:



Follow these tips for assured success in your Facebook posts data collection.


Give it a whirl (for free)

Try Scraawl’s Facebook feature for FREE! Trying Scraawl’s advanced data analytics requires no credit card or software installation!




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